Jesse Pollak, the creator of Base, has identified a specific category of crypto assets that is playing a crucial role in the adoption of the layer-2 network supported by Coinbase. In a recent video shared on the social media platform X, Pollak highlighted the significance of memecoins in bringing in a substantial number of users to the Base ecosystem. He stated that memes have become a major driving force in attracting new participants on a daily basis. Although speculation also plays a part in this phenomenon, Pollak emphasized the role of creativity in the adoption of Base through memecoins.
According to Pollak, memecoins are effectively bringing people into the Base community by activating their creativity. Memecoin creators aim to engage more individuals with their specific meme, and they achieve this by leveraging their community and experimenting with various creative endeavors. This approach has resulted in a wide range of onboarding experiments, with the objective of spreading their culture to a broader audience. Pollak sees this as a Cambrian explosion of creative attempts, where numerous initiatives are being pursued to expand the reach of memes.
Pollak is confident that memecoins will continue to be a cultural phenomenon that drives millions of people to adopt Base in the future. He believes that these memes will be one of the primary drivers behind the onboarding of new users, as the creators constantly work to attract more individuals in a creative manner. This conviction has strengthened Pollak’s belief that memes will be responsible for onboarding millions of people in the years to come.
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