Singapore’s BlockchainSpace and Smart Communications, the largest telecom provider in the Philippines, have partnered to bring Web 3.0 to a wider Southeast Asian audience. The collaboration was realized with the launch of YEY at the FIBA Basketball World Cup in August 2023. QR touchpoints were strategically placed at tournament venues, allowing Smart subscribers to receive exclusive Smart-FIBA Shinys as tokens. These Shinys also served as on-chain tickets for an off-platform promotional raffle in collaboration with the Philippines’ Department of Trade and Industry. The YEY app, built on Polygon PoS, offers a user-friendly onboarding process and empowers creators, games, and brands to create and share digital collectibles called Shinys. The app aims to simplify entry into the Web 3.0 landscape and foster passionate communities. The FIBA deployment demonstrates YEY’s integration of real-life experiences with blockchain technology. Infinity Ventures Crypto, a key investor in BlockchainSpace, believes that the launch of the YEY platform will strengthen relationships within the community and take its value to new heights. YEY is currently in its pre-alpha stage and is open to enterprise collaborations of any size or industry. BlockchainSpace is a Web 3.0 solutions company based in Singapore that enables the management, growth, and monetization of gaming and creator communities.